Dunfermline Athletic

DUNFERMLINE ATHLETIC FOOTBALL CLUB SUPPORTERS’ CHARTER

INTRODUCTION
Dunfermline Athletic is a community owned football club firmly based in West Fife. Our club was established 1885, turning professional in 1899 and formally joining the Scottish league set up in 1912. Around this time, it also gained its famous nickname - “The Pars”. DAFC has played in its iconic Black and White stripes since 1909, over a century in which the club’s supporters have seen many highs and lows with promotions and relegations, as well as cup final wins and defeats. No time in the history of the club has, however, been as traumatic as the last few years. With hard work, passion for our club and sacrifice, the people of West Fife have rallied around to save their local football team. As part of this restructure, Pars United CIC, the holding company for our club has been constituted as a “Community Interest Company”. As a result the directors of the football club have to ensure that our football club fulfils its obligations fully to the community of West Fife.

Following the acquisition of the club, Pars United CIC published a set of key points as a framework of success for its future vision of the Club which both supporters and the Club will strive to uphold.

The Club aims to be recognised as a sustainable, community-focused football club which:
• Listens to its supporters, with fans’ organisations represented on the Board of Directors;

• Is rooted in its communities, respectful of its heritage and representing the city of Dunfermline with pride;

• Draws support from a diverse range of fans;

• Plays to entertain at the highest level with passion, skill, integrity and desire to win. The ultimate aim is to be the best team in Scotland while living within our means;

• Retains a strong focus on youth development;

• Recruits young and motivated players;

• Maintains good relationships with local businesses and suppliers;

• Operates within clear and realistic budgets at all times;

• Is transparent in all its activities and welcomes feedback from all stakeholders;

• Creates an atmosphere in which all staff are motivated to excel and to embrace “our vision” and are appreciated for doing so.;

• Is managed, marketed and developed, both on and off the field, to the highest professional standards;
and

• Aspires to be a force to be reckoned with in Scottish football and respected by its peers.


Requests for changes or additions to this Supporters’ Charter can be made via the DAFC Supporters’ Council. Any changes will be subject to a vote via the council and if successful a request can be made to the Board for the amendment. All requests are subject to the approval of DAFC Board, who reserve the right to amend the charter if they feel it is on the best interests of our football club t do so.

The Supporters’ Council is an important part of the governance structure of our club. There will be at least four meetings each year and members of the Board and management of DAFC will attend these meetings, to listen to the views of the supporters. Supporters will also be afforded the opportunity to make presentations on any issues facing our club, and seek assistance with those challenges as appropriate. The spirit will be “around the table” and not “across the table”, because DAFC is a community club with everyone’s best interests at heart. The Supporters’ Council is all-inclusive and all supporters wishing to attend may do so.

SUPPORTERS` SERVICE
Our staff are required and expected to maintain the highest standards of service and courtesy at all times, in all circumstances.

Our club does not tolerate discrimination or harassment towards any individual or group on the basis of age, gender, gender reassignment, sexual orientation, religion, race, colour, nationality, disability or marital status.

TICKETING
We are committed to providing value for money to the widest spectator base, through our pricing schemes. We will review ticket pricing annually and give the earliest possible notice of any changes to our ticketing policy.

MERCHANDISE
All replica strip designs shall have a minimum lifespan of one season. Details of the next intended change of strips will be available via the shop, official website, and match-day programme as quickly as possible.

Our club offers refunds on merchandise in accordance with its legal obligations and on production of a valid receipt.


Our club carries out its obligations to prevent price fixing in relation to the sale of replica strips.



DAFC undertakes to consult with local and national organisations representing disabled football supporters, with a view to meeting the reasonable match-day requirements of all supporters with physical disabilities, sensory impairment or learning difficulties. DAFC`s vision is that, over time and subject to the availability of funds, the Club will be fully compliant with the requirements of the Equality Act 2010 and all relevant legislation, regulations and codes of practice.

MATCH-DAY EXPERIENCE
Supporter involvement is a key element of the match and should be encouraged. Crowd noise, particularly singing and chanting, is an important part of the atmosphere of a football match. Roaring your team on and enjoying yourself is an important part of the enjoyment of the game. Songs or chants leading members of the community to believe, or allow the perception to exist, that they are excluded from supporting the team because of their colour, creed, gender, sexuality or religion are, however, not acceptable. Humour and banter are part of the rivalry of Scottish football however it is unreasonable to use these to abuse people, individually or collectively, to the point where the impression is given that they are not welcome at the match.

Flags and banners are to be encouraged at every opportunity providing they meet safety criteria.

The match should take place in a safe environment, where the facilities provided are appropriate for the diversity of the community likely to support or visit our club.

The starting position of all safety and security personnel should be of welcoming people to a sporting contest and respect that the vast majority are there to enjoy themselves legally and responsibly.

There should be an understanding between all groups of supporters, clubs, police and stewards, that there are different communities of interest within a stadium, between home and away supports and within those supports themselves, which need to be looked after in different ways.

Dunfermline Athletic will also make it a priority to work with stakeholders at opposition football clubs to ensure that the safety and treatment of our supporters is at an acceptable level.

In recognition of the desire for an option to stand within KDM Group East End Park, the Board makes a long-term commitment to support safe standing within Scottish football and at KDM Group East End Park. This is subject to an area of the stadium being identified, consultation with all stakeholders on safety, planning permission being granted and funds being sourced, to complete the necessary relevant changes to the existing ground.


COMMUNICATION
DAFC continues to develop ways in which to consult with its supporters on a regular basis; by means of the Supporters Council, forums, questionnaires and focus groups. Our club will ensure its position on major policy issues is made clear in match-day programmes, through direct communications to supporters by post, mail on www.dafc.co.uk, social media and via the Supporters’ Council.

DATA PROTECTION
DAFC takes the privacy of all its fans, customers and website users very seriously and takes great care to protect your information. Please read our privacy policy.

Data Protection Policy and Privacy Statement

HERITAGE
As a further commitment to the supporters of our football club, Dunfermline Athletic promises to ensure that restoring and retaining of the history of our club, is one of its key principles. The owners of Dunfermline Athletic Football Club Ltd are the stewards of the football club’s heritage, and any material (tangible and intangible) in the Club’s possession which forms part of that heritage is passed to the trustees of the Dunfermline Athletic Heritage Trust to be held for future generations.

The name of Dunfermline Athletic Football Club will not be changed without the prior agreement of meetings of both the Supporters’ and Patrons’ Councils.


The predominantly black and white team colours of DAFC, since the year 1912, will not be changed without the prior agreement of meetings of both the Supporters’ and Patrons’ Councils.


The unique, triangular badge of DAFC, designed by Colin Dymock in 1957, will not be significantly changed .without the prior agreement of meetings of both the Supporters’ and Patrons` Councils.



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Archived website
This website served as the official Dunfermline Athletic website from season 2006-2007 until season 2022-2023.

Stories, match reports and interviews for these seasons can still be accessed here.

The current DAFC website with up to date information is on this link https://DAFC.co.uk
DAFC Archives
Dunfermline Athletic Heritage Trust. Information on past players, fixtures, league tables and archives can be found at www.daht.org.uk
ParsTV
For Season 2023/2024 SPFL regulations mean that on a Saturday afternoon we have to offer a Subscription service for overseas viewers. This will either be a monthly or a yearly subscription (on a Saturday it is FOR OVERSEAS viewers only - some dates are exempt.) https://ParsTV.co.uk
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